Tips for Placing Your Employer Ad

Your Ad Type refers to the level of your advertising package, which is selected at the time of purchase. Unlike your Ad Type, your Hiring Category is chosen at the time of ad placement. You get to pick the category where you want your ad to appear, based on what type of job you are offering. In some cases, your job offer may fit more than one category. For instance, if you have a website that features a reality program with some hardcore content, it could make sense to list your ad in the Actors/Actresses (hardcore) category or the Internet Models category or the Reality Performers category. While you may only select one category per ad package, the good news is that you can change categories at any time. Start off with whatever category you think is the best fit. You can always move your ad into another category to see if you get a better response. You can make as many updates to your ad as you want, but we suggest you wait at least a week before making changes to allow time to evaluate ad performance.

We offer three different contact methods by which jobseekers may respond to your ad: a telephone number, an email address, and a website link. You are not required to use all three, but we highly recommend it. People like choices depending on where they happen to be at any given time. If they're in a café, email might be easiest. At home, they may want to use the phone. At the office, they may prefer to check your website. In order to maximize the response rate of your ad, you should take advantage of all three contact methods. It's also a very good idea to provide a contact name with your ad in order to make sure a jobseeker's inquiry gets routed to the correct person.

Your name is the foundation of your business. It is the first act of creation from which everything else follows. So if you don't have a business name yet, get one immediately, before you place your ad. The cheapest way to create a business name is to file for a DBA, but it's generally better to incorporate, if you can afford it. Once you have your business name, make sure to list it in your ad. The next step is to list the location of your business. Many people are confused by this step because they fear that if they list a specific city, then they will only be able to recruit talent from that city. Don't worry, the point of this question is not to limit your recruiting options. It is simply so that jobseekers will know where your business is headquartered. (You will have an opportunity in Step Four to indicate if you are willing to hire job seekers from outside of your geographic area.) It's up to you if you don't want to disclose your business location, but just be aware that some jobseekers may feel less than comfortable about employers who don't indicate the city where they are headquartered.

This is one of the most important parts of the ad placement process, as it determines what kind of jobseekers will respond to your ad. The first checkbox in this step requires that you specify the gender of the individuals you are looking to hire. For instance, if you only wish to hire females, make sure to check the box for females and leave the other boxes unchecked. Otherwise, you will be wasting your time dealing with applicants that are not of the desired gender. The second checkbox gives you an opportunity to indicate whether or not you are accepting applicants from outside of your geographic area. If you check the box stating that you are, then it won't matter what city you list as your headquarters. Jobseekers will know that you are willing to hire outside of that location. The next checkbox allows you to specify whether you are offering a work-at-home opportunity. The final two checkboxes deal with whether you are willing to cover travel expenses and/ or relocation expenses.

This is where you get a chance to describe the exact specifics of the opportunity you are offering. We allow up to 500 characters of text for you to do so, but we suggest that you try to be as concise as possible. It is unlikely that you will close any deals based on your job listing alone, so we recommend that you save the finer details of your offer for your follow-up exchanges and stick to the most important facts in your listing. Don't be repetitive or provide a lot of extraneous information, and definitely don't include typos or misspelled words, as that can be a major turn-off. Also, if you have a link you want to include with your ad, remember to list it in the website field, not in the text area of your ad. Please do not put any email addresses or HTML code here, as this is a violation of our Terms and Conditions. Likewise, it is very important that you refrain from describing any illegal activity or using any rude, hateful or obscene language. Otherwise, our editors will not be able to activate your ad.

The information you provide in this portion of the ad placement page will not be shown to jobseekers. It is solely for the use of our editorial staff so that we will know the best method for contacting you, in case we have any questions about your ad. This option is offered to you because there may be one individual in your organization who you would like jobseekers to contact and a different individual in your organization who you wish for us to contact.